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Using social media and email to increase your donations


Spreading the word VSO

Follow our tips to help you make use of social media and email to boost your fundraising – with very little effort and no cost to you.

Link up your social networks to your JustGiving page

If you are using JustGiving for your fundraising (our preferred way to receive funds) make sure you link your account to your social networks. This way, when you post updates to your JustGiving page they will be posted to all your connected social networks such as Twitter and Facebook, providing a link that your friends and family can follow to donate.

Repetition is key

It usually takes three reminders before someone donates to your cause (a sign of how busy peoples lives have become).  It might feel like you are repeating yourself and being pushy, but the fact is people are busy and tend to put off donations so gentle reminders of what you’re doing and your progress towards your total can be very helpful!

Don’t forget that not everyone will see what you post first time – the more updates you make the greater the chance that enough of your friends will know what you are doing.

Be imaginative

What can you post about? As well as showing the payoff (you crossing the finishing line at that fun run, getting your hair dyed green or hosting a round-the-world dinner party), you should show the preparation – it’s what adds the human element and shows all the work you are putting in.

The more networks the better

If you are on LinkedIn, don’t forget to post about your fundraising there. The same goes for Snapchat, Tumblr and Instagram – the more accounts you use, the more widely the news of your fundraising will spread.

Use images

Images get a very high level of engagement compared to other types of posts, especially on Facebook. Take pictures all the way along your fundraising journey and share – particularly photos with you in them.

Make use of profile pictures and cover and header photos

Most social networks, including Facebook, Twitter and LinkedIn, allow you to personalise your page with an individual profile picture, cover photo and/or background image. Think about creating special images that reference your fundraising and this will act as a ‘nudge’ reminder every time someone visits your profile. You could use Photoshop, Paint or a free online image editor like Pixlr to add text that says what you are doing and asking for help.

Create an email signature

While you’re at it, why not create an email signature that promotes your fundraising? It could be as simple as a line of text asking for help including a link to your JustGiving page, or include a picture. Don’t forget to do this for your work and personal email accounts.

Use video

Video is also a great way to engage people with your fundraising. Why not film a weekly video blog update on your phone about what you are up to, how you are feeling and what stage you are at in making it towards your goal, then post it on YouTube or Facebook?

Use social media to show the reason you are fundraising

Friends and family will want to support your personal fundraising journey, but the decision to donate money is also an emotional one. People want to know the difference they could make by contributing.

You can do just that by sharing case studies from our website. For example, you might make a post to say  “Did you know that £4 will pay for a day of lifesaving work by one of our skilled volunteers in Nepal?”​ Find out more about our work here. 

More example phrases can be found here

Link with VSO online

Our accounts on TwitterFacebookYoutube and Instagram are a great way to find photos and information that you can share to boost your own fundraising as well as a way of getting inspiration and advice from other fundraisers. Don’t forget to share your JustGiving page on our Facebook page too!

VSO fundraising team hard at work

Need some help? Get in touch!

Telephone: +44 (0)20 8780 7500

Email: events@vsoint.org